- Apple reopened its iconic Fifth Avenue store on September 20.
- The landmark cube has been redesigned since its original 2006 opening under late CEO Steve Jobs.
- The store is open 24 hours a day every single day of the year.
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On September 20, Apple reopened its newly designed Fifth Avenue store to the public.
Located across the street from Central Park, the new space is nearly twice the size of the original. Apple had the cube completely redesigned with new glass panels. The store will be open 24/7.
Hiding in plain sight inside the new store is an Easter egg that only die-hard Apple fans will notice. In the headphones and speakers section of the store, Apple arranged AirPods to look like music notes on a staff. On its own, it’s a cute and clever display, but there’s more: the notes make up the score from an ad from the original “Think Different” campaign.
Here’s a closer look:
The 1997 ad associated Apple with influential 20th centuries figures, from Albert Einstein to Martin Luther King Jr. Actor Richard Dreyfuss narrated, "Here's to the crazy ones, the misfits, the rebels, the troublemakers - the round pegs in the square holes. The ones who see things differently," as the commercial showed images of these people.
The ad ends with Dreyfuss saying "Think different," a slogan that continues to be associated with Apple.
You can watch the ad right here: